Posted on July 12, 2018 by
ISLE through the years has been one hell of a ride. From only selling surfboards to now only selling paddle boards (recent news!). So far, 2018 is looking like one of our best years yet. Moonwalk with us down memory lane to see how we became who we are today. Below is the timeline of ISLE Surf & SUP: 2004-Present.
Two childhood friends, Doug Pate and Marc Miller, from Coronado, San Diego started a surfboard company called ISLE Surf. This was the first direct to consumer surfboard company to hit the internet.
For the next 3 years, Isle Surf continued to grow. They moved out of Doug’s parent’s tiny garage and moved into a modest warehouse and showroom to welcome local San Diego consumers and store more product.
Marc saw photos of Laird Hamilton on a paddle board and decided he wanted to try selling them along with surfboards. Marc and Doug worked on some sample designs based on some research and the first few arrived weeks later. When Marc jumped on a SUP for the first time, he was hooked. The stand up paddle board business was born and the name officially changed to ISLE Surf & SUP.
Now that paddle boards were also in the picture, they decided to open their one and only local paddle board and surf Showroom in San Diego where they would cater to the local market and provide a place where people can see and hold their boards in person.
Paddle boarding continued its growth in popularity which meant new innovative constructions and designs. ISLE Surf & SUP was one of the first paddle board companies to introduce Inflatable Paddle Boards (iSUPs) to their lineup. During this time ISLE had a few obstacles to tackle because with the SUPs rising in popularity, the demand for them went way up. Inventory shortage were common, and ISLE grew from a few employees to over 10 to keep up with the demand.
These were the golden years for ISLE. ISLE created a new proprietary construction for inflatable paddle boards. They were the pioneers of the 2-layer construction that was molded into 1 to reduce weight and improve durability. With new constructions came modern designs and products with many new offerings: epoxy, inflatables, soft tops and a full line of paddles and even apparel. The future looked bright for ISLE and our focus was now mainly on Paddle boards. The new ISLE diamond logo was born.
ISLE wanted to incorporate limited edition boards to play around with more unique designs, colors and smaller runs for exclusivity. They also revamped their website layout and design to a 2.0 version to better service their customers. This was also the year that ISLE took advantage of social media.
ISLE moved into a new HQ in sunny San Diego. They started selling in Canada and plan to hit Europe soon. ISLE is looking forward to major growth in the years ahead! Doug and Marc the original founders have been involved with company since day one. Marc just left for a 2-year sabbatical sailing the South Pacific. Doug will continue leading ISLE along with our core team.
Posted in IndustryPaddle Board Lifestyle
Standard shipping is free on all orders. Items are shipped same or next day.
We offer a 60 day trial period from the date of purchase.
Every ISLE product is covered by a 2-year warranty against defects in workmanship and materials.