Why shop at our showroom?

  • San Diego’s Largest Paddle Board & Surfboard Retail Store
  • Wide Selection of Over 200 SUPs & Surfboards in Stock
  • Knowledgeable & Friendly Staff Who Surf & SUP Daily
  • Huge Selection of Discounted Used & Repaired Boards
  • Huge Assortment of Surf & SUP Accessories in Stock
  • Located Just 5 Minutes From Downtown San Diego

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Retail Store Information

Isle Surf & SUP San Diego Retail Store:

340 West 26th St. Suite E
National City, CA 91950
P: 888-569-7873
E: store@islesurfandsup.com

Hours (PST):

Monday – 10am – 6pm
Tuesday – 10am – 6pm
Wednesday – 10am – 6pm
Thursday – 10am – 6pm
Friday – 10am – 6pm
Saturday – 10am – 6pm
Sunday – CLOSED

Customer Store Reviews

Read our DemandForce Reviews

Went into the National City shop passively looking for a SUP board for fishing and the salesman (unfortunately, I’ve forgotten his name. — Was former firefighter), was really helpful without being obtrusive. I looked at a number of boards and wound up getting a solid used board. The salesman answered my litany of questions about the handle, volume, weight, repair job on some of the used boards, paddle size, etc. without pushing for a sale.
We negotiated a fair price, he helped me strap the board to my car and I left feeling like I made a good purchase. I would recommend Isle to anyone looking for a board.

-Paul

Read our Reviews on Google

We went into the shop needing a paddle but have also been casually looking for some portable boards we can travel with. They were very helpful and didn’t try to oversell to us. They were very honest about the positives and negatives of each board we looked at. This is particularly reasonable because we ended up getting inflatable boards to travel with, while we use high-performance boards at home, so it’s not realistic to expect the inflatables to perform as well. That said, the ones we found at Isle seem to be good quality for an inflatable board. In addition, the prices we got were great. We would gladly send others here if they are looking for a board. We look forward to coming back to the shop when we’re in the area.

-Alexis D.

Read our Reviews on Facebook

To say I was blown away would be an understatement. Put simply and succinctly: these guys are awesome.
My story goes like this: went in around July 2–and was greeted by Jay and Jake. Friendly, professional, and full alacrity. Even more: they made me feel comfortable. And relaxed. No pressure. Just talking about what my needs were.

I finally decided on getting the AW Glider–and it has been a revelation. Pure bliss. Went and did Glorietta Bay and Bahia Resort B and La Jolla shores…and that was in the first 3 days I had the board. And then to top it off…went back on July 17th and picked up the Explorer inflatable. Wanted a second board to take my wife(if she ever goes)or to go out with friends. Or to have a more portable board–as I live in Palm Springs.
And again: greeted so well and warm this time by Mitch and Jake. And just made to feel like I was part of the SUP family.
These boards are AMAZING! And perfect for my needs.
Thanks so much Isle for such caring about the customer and putting out such a great product.

-Aaron Segal

Read our Reviews on Yelp

I shopped this place for over a year, and finally dropped my money to them out of all the others I was researching for Stand Up Paddle boards.  

Their products are above average quality at an incredible price.  The combination of both equals HIGH VALUE purchase. 

Customer Service here is top notch.  Attentive, respectful, not overbearing nor judgemental.  “Jake” at the retail store in National City is incredible.  Laid back gentle manner but not overdone in anyway in his sales technique.   I’d shop from him specifically again.  Ask for him by name for a great experience. 

Love the products this brand offers.   Check out their reasonably and fair priced surfboards too…

Two Thumbs Up to a 5 Star Review to JAKE and the crew at National City Retail ISLE SURF store.

-Erik G.